BENEFIT

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Creative products, funny names, and fun atmosphere bring women from all over the world to Benefit.

After opening its first store in San Francisco in 1976, it was able to succeed with its original Fake-Its products that instantly cover the skin flaws that bother us.

Superior quality products such as fantastic color make-up and skincare, amazing packaging, and laughter are why we have established ourselves as the most "action and adventure-filled" brand in the cosmetics industry!