The representative icon of "Elizabeth Arden" made its first appearance as a "symbol of beauty" on New York's Fifth Avenue in 1910.Every year, we present innovative products and provide you with the opportunity to experience the best of beauty.
More than 100 years later, we are trying to give women around the world inner beauty and confidence by reflecting the beliefs of Elizabeth Arden founder Miss Arden.
“To be beautiful and natural is the birthright of every woman.”
-   -   Miss Elizabeth Arden, 1878-1966