JESTINA, which pioneered the first bridge jewelry market in Korea in 2003, is a brand that created Princess Giovanna, who became Queen of Bulgaria from Princess of Italy, as a muse.
Following the brand renewal, we propose a sensuous and modern lifestyle through the New Princess Joel Estina, a symbol of contemporary young and cool women.
Following the launch of her handbag in 2011, J.ESTINA, who received great attention around the world with Kim Yu-na and T-ARA symbols, has been sharing a beautiful and brilliant moment of dreams and dreams of women living in the modern world by using muse IU from 2020.